Adriana Cedillo
After two months of work, the media circus that started Aug. 5 after the mine collapse that left San Jose to 33 Chilean miners trapped underground, "was consummated more than 2000 journalists from 180 countries covered their successful rescue. Thus, the government of President Sebastián Piñera, by official sign Televisión Nacional de Chile (TVN), gave the world an exciting global spectacle.
The manual release for the rescue
A day before the rescue (on 12 October), the press department of the Government of Chile sent to all representatives national and international media, an operating manual for 22 sheets, pointing out the details that would prepare the media landscape of what would become the event "the world's most watched football", according to estimates of the Chilean public television.
"In order to provide media access to the rescue of 33 miners trapped by the Government of Chile, has ordered the issuance of an official sign, which will be available several hours before the start of the rescue, and enabling a plaza from which to observe the rescue operation, "the manual.
She stated that in the event of a plaza would be located observation, which would allow "an overview of the mine and the work plans developed by B and C, so the media can develop an adequate imaging, photographs and live performance of firms. "
Finally, the handbook included a brief photo on the life of each of the 33 trapped miners, among whom, included information about age, marital status, number of children, aspects of their personality, and some other fun facts "Victor Zamora Bugueño, born in Arica, those who know emphasize his good humor, which has remained pending for ransom. "
"Florencio Silva Avalos, 30, married, two sons, Cesar (15) and Bairon (7), until the day of the collapse was working as chief of Mina and after the accident took on the role of overseer. Inside the shelter was dedicated to recording with a video camera the greetings of his companions, taking in practice the role of cameraman in the group "the report said. Customizing
conflict, emotionality and rescue farandulización
"The current government is no stranger to environmental media, President Sebastián Piñera is a man who comes from the media, having been owner Chilevisión and has a very strategic view on this matter, who knows how to make good use of the rescue of the miners, "said Juan Ortega, representative of AMARC in Chile .
activist pointed out the importance of "studying how an event could have gotten into a problem the government ends up becoming a message that is taken as a banner of struggle for equality and all those reflections on the workers."
"For the media, was another opportunity to make a big media coverage to fill pages, fill the hours of radio, hours of television coverage on the subject, but not complete coverage precisely because what we do in Chile with the commercial media is to take an edge of the problem is based on three elements: personalization of the conflict, emotionality of the facts and farandulización of events, "he said.
Fuentes Ortega said that "the problem with mine is that after the first week missed the theme of social responsibility they would have both state and private in rescuing these victims and in sustaining their families. Until today means not yet realize it, but have been on emotionality of conflict and the farandulización the subject. "
"I mean what you are looking for easy tears, the joy, the strongest emotions and in that sense, I think we bought very well the U.S. television model that opens for Latin America, to generate discourse of excitement about the content, "he added.
said that "it is an unconscious exercise of the media in Chile and publishers who are already formatted to work that way and instruct the cameraman to get the tear, which gives the most tasty information about family life or economic the miners. "
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